Flowers Victoria | Flowers Victoria |
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 Flowers Victoria is the peak body for Victorian flower growers who as the largest grower sector account for over 40% of the national production of cut flowers in Australia. More recently florists and others in the industry who are interested in developing and promoting the cut flower industry in Australia and overseas have become members of Flowers Victoria.
Flowers Victoria was established as a division of the Victorian Farmers Federation in 1975 and since then Flowers Victoria has developed as the key advocate for the flower growers in all matters relating to the industry including, but not restricted to, industry development, marketing and promotion, quality, distribution, biosecurity, sustainable growing practices and the environment. Given Victoria's position within the flower industry in Australia, Flowers Victoria is a critical contributor to the national industry and is recognised by Government as a key industry participant, representing flower growers on key organisations. Flowers Victoria is also half owner of the Melbourne International Flower and Garden Show. Staged within the world heritage listed Royal Exhibition Building and surrounding south Carlton Gardens, this prestigious Show is well established as a "must see" event. Further information can also be found at MIFGS 2010 Growers Avenue. The principle objectives of Flowers Victoria are to further the interests of the cut flower industry and to improve the efficiency and maintain the competitive advantage of the industry, through research and development and Information exchange. Flowers Victoria is committed to actively promote Victorian grown flowers both domestically and internationally. For further information on the Victorian flower industry, contact the Executive Officer on 9207 5552, Fax - 9207 5576, email - the This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or go to http://www.flowersvic.com.au/
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