Tomorrow, on National Ag Day, the Victorian Farmers Federation (VFF) will celebrate its 40th Birthday with members
and key stakeholders from industry, government and media at the Melbourne Museum.
“This significant milestone in farmer advocacy is an opportunity to reflect on the VFF’s rich history, acknowledge the
priceless contributions of our members and celebrate Victorian agriculture’s strong future,” said Mr David Jochinke, VFF
“In 1979, the Victorian Farmers Union, Victorian Graziers Association, and United Dairyfarmers of Victoria joined
together to form the Victorian Farmers and Graziers Association - later renamed the Victorian Farmers Federation.
“Farmers have never been afraid to fight for their rights and even take to the streets to demand a fair go. Over the last
40 years, the VFF has led the way in taking the concerns of rural and regional Victorians to decision makers and driving
“As Victoria’s peak body advocating for farmers, we regularly meet with politicians, government agencies and industry
in pursuit of policy outcomes that support a viable, sustainable and socially responsible agricultural industry. The VFF
has been instrumental in the current State-Government drought package, the review of local government rates,
protecting free trade agreements and limiting extreme animal activists.
“However, none of this would have been possible without the relentless determination and hard work of our members
over four decades. Tomorrow is ultimately about thanking our members and honouring their contributions and
“We are also thrilled to have the Minister for Agriculture, the Hon. Bridget McKenzie, pitch her vision for the future of
agriculture at the Gala Dinner.
“The VFF is always growing and adapting to the changing political, environmental and social landscape. We are ready to
tackle new and emerging challenges on behalf of, and with the help of, our members into the future.
“Thank you to everyone who is joining us tomorrow to celebrate the VFF’s 40th Birthday. We look forward to
reuniting with old friends and new networks over a delicious meal.
“Advocacy is essential to the viability and sustainability of all farm businesses and the agricultural industry. Here’s to
four more decades!” said Mr Jochinke.
The Victorian Farmers Federation and National Farmers Federation will also be celebrating National Ag Day with
Melbourne commuters by giving out delicious Victorian apples for free in Federation Square from 7.30 – 9.30am.
The VFF 40th Birthday Celebration will commence with a members-only afternoon at the Melbourne Museum at 3pm.
Guests will join the celebration at 5.45pm for a Gala Dinner.
Media are welcome at all events. Please register your interest with Heather Smillie.
David Jochinke, VFF President, 0427 834 524
Heather Smillie, VFF Stakeholder, Media & Communications Officer, 0400 874 589
About the VFF
The Victorian Farmers Federation (VFF) is dedicated to representing the interests of farmers and making a positive
difference to their businesses and communities. We strive to create an environment for our members, our farmers, that
enables profitable, safe, sustainable production to ensure an enduring social licence in a community that respects and
values the sector.