Social and Digital Media Coordinator

Careers » Social and Digital Media Coordinator

Reporting to the General Manager-Marketing, this is an opportunity to work with a fantastic team and contribute to the delivery of the VFF’s owned social media and digital outputs to support Victorian farmers.

You will:

  • Have meticulous attention to detail and know that English was your best subject at school.
  • Collaborate with the wider marketing team focusing on paid and organic social media schedules and strategies. Including copy writing, sourcing appropriate imagery and video content for publication across Instagram, Facebook, Twitter, LinkedIn, and YouTube. 
  • Project manage initiatives across VFF’s social and digital media suite and lead our newsletter suite.
  • Coordinate VFF’s email marketing program, in close collaboration with key stakeholders.
  • Provide specialist advice, analysis and reporting of VFF’s social media and email marketing activities and consumer campaigns.
  • Monitor and provide advice and intelligence on key trends, competitor activity and issues in relation to media and social media.
  • Develop ongoing reporting, insights and analysis of our media and social performance.
  • Coordinate in collaboration with the wider business VFF’s ongoing social media advocacy approach.

About you 

As the ideal candidate you will have a degree in marketing; communications or advertising. You are knowledgeable and passionate about the agriculture industry. Your spelling and grammar will be exceptional. 

You also bring demonstrated experience in the following:

  • Commercial experience in branded social media marketing; including planning, content creation, the management of paid social advertising and reporting.
  • Well-developed process and organisational skills, with the ability to coordinate multiple projects and workstreams simultaneously. 
  • Demonstrated creative, research and analytical skills including the ability to offer insight and ideas to marketing strategies and programs.
  • Professional and respectful stakeholder management skills, ability to work collaboratively with external agencies and internal teams.
  • High level of communications skills, attention to detail, ability to chair meetings and write quality advertising and media briefs and evaluation reports.

Please note the successful candidate may be required to undertake pre-employment checks.

  • This position has a requirement to work out of hours, and it will involve evening or weekend work including occasional travel to regional Victoria.

Key Accountabilities

• Contribute to the creation, management and implementation of paid and organic social media schedules and strategies. Including copy writing, sourcing appropriate imagery and video content for publication across Instagram, Facebook, Twitter, LinkedIn and YouTube.

• Project manage initiatives across VFF’s social and digital media suite, which will include liaising with internal and external teams for creative production, paid messaging distribution and audience growth projects.

• Coordinate the development and implementation of the VFF email marketing program, in close collaboration with key internal VFF teams and external stakeholders to effectively drive business results.

• Provide specialist advice, analysis and reporting of VFF’s social media and email marketing activities and consumer campaigns in support of key business objectives.

• Monitor and provide advice and intelligence on key trends, competitor activity and issues in relation to media and social media.

• Development of ongoing reporting, insights and analysis of our media and social performance.

• Coordinate in collaboration with the wider business VFF’s ongoing social media advocacy

approach, including the management of master content creator lists, discrete projects and ongoing initiatives.

• Occupational Health and Safety (OH&S) is the responsibility of all team members across VFF.

Team members are expected to comply with all company policies and procedures regarding OH&S, and actively participate in the identification and resolution of any hazards and immediately report all incidents and injuries.

Key Criteria Qualifications

• Tertiary qualification in any of the following: marketing; communications or advertising.

Experience

• Commercial experience in branded social media marketing; including planning, content creation, the management of paid social advertising and reporting.

• Well-developed process and organisational skills, with the ability to coordinate multiple projects and workstreams simultaneously.

• Demonstrated creative, research and analytical skills including the ability to offer insight and ideas to marketing strategies and programs.

• Professional and respectful stakeholder management skills, ability to work collaboratively with external agencies and internal teams to deliver quality outcomes.

• High level oral and written communications skills, attention to detail, ability to chair meetings and write quality advertising and media briefs and evaluation reports.

Other

This position has a requirement to work out of hours, and it may involve evening or weekend work including occasional overnight travel.

Full Drivers License 

Working With Children Check 

Police Check