The Victorian Farmers Federation (VFF) is pleased to announce Charlie Thomas has been appointed as the organisation’s next Chief Executive Officer (CEO) after an extensive recruitment process.
VFF President Brett Hosking said he is excited to welcome the wealth of experience and knowledge that Mr Thomas will bring when he begins on Monday 7 July 2025.
“Charlie’s experience and reputation representing farmers and rural Australians over the past 15 years is second to none and we’re incredibly excited for him to hit the ground running.”
“He’s known for his work improving member-based organisations through strategic partnerships, successful advocacy and genuine engagement with key stakeholders.”
“With prolonged drought, a looming state election and a number of critical issues facing farmers, having Charlie’s expertise, guidance and contacts will be invaluable in helping to represent the interests of farmers and regional Victorians,” Mr Hosking said.
Mr Thomas said he’s eager to get to work on behalf of all VFF Members and farmers.
“It’s an honour to be appointed as CEO of the Victorian Farmers Federation, an organisation that has been the respected voice of Victorian farmers since 1979.”
“Many farmers are doing it tough at the moment and my focus will be demonstrating a strong value proposition for members that enables the VFF to continue to drive positive change for Victorian farmers and our regional communities.”
With a state election on the horizon in 2026, Mr Thomas joins the organisation at a key time.
“Our farmers and regional communities deserve to be heard. From day one, I’m looking forward to meeting key stakeholders and the government to help ensure farming communities are a priority and a legitimate focus for decision makers,” Mr Thomas said.
EDITOR NOTE:
Images of Charlie Thomas are available here.
Charlie will be available for comment upon commencing at the VFF on Monday 7 July 2025.
More on Charlie Thomas
Charlie Thomas is a respected leader in Australian agriculture and public policy, and currently serves as Deputy Chief Executive Officer at the National Farmers ’Federation (NFF).
Raised on a farm near Condobolin, New South Wales, Charlie’s early experiences shaped his deep commitment to advancing the interests of rural communities and Australia’s farm sector.
Over more than 15 years, Charlie has honed his strategic and collaborative approach to political advocacy. He has earned a reputation for enhancing the impact of member-based organisations through strategic partnerships, successful advocacy, and deep engagement with stakeholders.
Before joining the NFF, Charlie held senior positions in policy and corporate affairs at the Property Council of Australia and the NSW Farmers ’Association – focussing on sustainability, land use, and regulatory reform.
At the NFF, Charlie has spearheaded the sector’s national advocacy strategy and overseen substantial growth in the NFF’s commercial operations. He has led impactful national campaigns on a wide range of issues, including land use, taxation, and water rights.
Charlie holds legal qualifications from the University of Sydney and a Master of Business Administration from the Melbourne Business School.