Victoria is home to Australia’s best farmland. We produce a quarter of the Nation’s food from just 3% of its arable land.
This highly fertile land is a National treasure, where every hectare should be celebrated. Yet we have no plan to protect it. Instead, it’s treated as empty space awaiting development.
Housing estates, mining projects, transmission corridors and energy developments are carving up our most productive land. In the past decade, we’ve lost well over 100,000 hectares to housing alone. That’s the size of 6,500 MCGs – gone forever.
Once it’s lost, it’s lost.
Sign the petition.
Together, we can demand a plan to protect Victoria’s farmland and farming communities for future generations.
Help protect Victorian farmland
We need your help
We need to protect what’s great. Join us in celebrating and protecting Victorian farmland for now and future generations. Together we can make a stand and deliver the message that Victorian farmers, regional communities, our local farmland and world-leading food and fibre matters.
Victoria is Australia's foodbowl
Victoria’s farmland is a finite and precious resource. Deep fertile soils, reliable rainfall, a temperate climate and generations of knowledge combine to make Victoria, Australia’s productivity powerhouse.
The numbers speak for themselves:
Every Victorian hectare is nearly eight times
more productive than the National average.
- $20 billion annual contribution to Victoria’s economy from farm production
- More than 150,000 jobs in agriculture and food manufacturing, – most based in regional communities
Victorian farmland is a strategic asset that will grow in value as the population grows and the climate changes.
We need a plan for the future
Victoria has no plan to protect agricultural land. The result? Fragmented project approvals, with each development assessed in isolation.
We’ve lost more than 6,500 times the area of the MCG to housing over the past decade. Add in transmission corridors, mining approvals, and other projects, and the figure climbs higher still. Each hectare represents lost food production capacity – often in the most productive locations – forever.
You can’t make more prime farmland. The soils, the rainfall, the generations of knowledge – once it’s gone, it’s gone. A development can be built anywhere. World-class agricultural land cannot.
We must look at our Victorian farmers and rural communities as an icon to be celebrated for all they provide to our economy, community and environment.
If we don’t and without strategic planning, we face permanently reduced food production, lost jobs, higher food prices, and increased dependence on imported food. Communities lose their voice while families are forced off their land.
What we're asking for
We’re not asking for development to stop.
We’re asking for it to be planned with intelligence, respect, and an eye to the future. It’s time for a reset.
Not box-ticking. Communities deserve a voice.
Coercion has no place in land use planning.
For the land, the disruption, and the future.
A strong plan to stop the fragmentation of the land that feeds us and protect our food base.
All communities must gain, not lose, from this transition.
Better roads, stronger services, and thriving towns.
We need your help
Together we can make a stand and deliver the message that Victorian farmers, our local farmland and world-leading food and fibre matter.
Every hectare counts. Every community deserves a voice. There’s no time to waste.
Once farmland is lost, it’s lost forever.